Bird Buddy is a smart bird feeder with a camera, named Slovenia’s Startup of the Year in 2021. During my time there it sold around 200K units on roughly $12M a year of advertising. When spend that size is running, the creative, the landing pages and the brand do a lot of the work. In July 2022 we scaled to about $455K in ad spend at a 3.12 ROAS, producing $1.4M in revenue. By Black Friday that November, we were spending $870K in a month at a 7x ROAS, bringing in around $6M.
I joined as a visual designer and became team lead. I owned web and branding, ran the performance marketing creative with constant A/B testing, and designed the packaging line.
Bird Buddy
Responsibilities
Led a team of 6 designers
Owned web and branding
Ran ad creative and A/B tests
Designed the packaging
Helped build the design system
Project list
Website
Brand identity
Performance marketing creative
Packaging line
Design system
Impact
Scale: Around 200K feeders sold, on about $12M a year in advertising
July 2022: $455K ad spend, 3.12 ROAS, $1.4M revenue
November 2022: $870K ad spend, 7x ROAS, around $6M revenue, one of the company’s best months
Role: Led a team of 6 designers, owned web, brand and packaging
